Vicky Daly

Client Services Director

With more than two decades of marcomms experience spanning agency, in-house and consultancy roles, Vicky brings strategic communications and marketing expertise and calm project leadership to every client relationship. From PR and media relations to campaign management and stakeholder communications, Vicky thrives on working closely with clients to keep projects moving and teams aligned.

Get to know me

Vicky has built her career helping organisations tell their stories more effectively. From leading PR and communications teams to delivering integrated marketing campaigns, she has worked across sectors including professional services, economic development, charities, business support and the public sector, always combining strategic thinking with practical delivery. Before joining Start, Vicky held senior roles with organisations including The Growth Company, GC Business Growth Hub, gunnercooke and Rumpus PR, developing a reputation for trusted advice, thoughtful communications and strong client relationships.

At Start, Vicky oversees client services, ensuring every project is delivered to the highest standard and every client receives the responsive, personal support that defines the Start approach. She is particularly passionate about communications strategy, media relations, content, stakeholder engagement and helping organisations communicate with authenticity in an increasingly fast-moving digital world.

Whether supporting a retained client, leading a campaign or bringing together our curated creatives around a specific brief, Vicky's focus is always on making marketing feel organised, collaborative and effective.

An Accredited Practitioner of the Chartered Institute of Public Relations (CIPR), Vicky believes that great communications are built on trust, empathy and genuine human relationships. She enjoys working collaboratively with clients, colleagues and partners alike, bringing calm leadership and commercial thinking to every project.

Vicky is based in South Manchester, and outside work she's a keen supporter of community initiatives, including offering pro bono communications support to the Greater Manchester Mayor’s Charity. She's also passionate about helping organisations create meaningful impact through better communication.

Meet our partners

What makes Start different is the way we work. Alongside our core team, we collaborate with a trusted network of carefully selected specialists… it’s what we call our ‘curated creatives'. Whether a client needs designers, developers, photographers, videographers, digital experts, copywriters or another specialist, we will build the right team around every project. So clients get the ongoing support they need and experts on demand, at a price that makes sense. This is specialist expertise, without the overheads or complexity of a traditional agency model.

And we don’t just work with freelancers and consultants - we partner with a broad range of agencies, consultancies, studio-sized operations and independents too.